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#1 03-03-2017 09:31:04

wuming
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Registered: 21-09-2016
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The 3 Most Important Rules To Follow In Every Direct Mail Campaign The 3 Most Important Rules To Follow In Every Direct Mail Campaign June 25 http://www.footballfalconsstore.com/ , 2012 | Author: anastasia69florentina | Posted in Business
When times are tight everyone’s looking to get the most bang for their buck. It almost goes without saying that every business at this time is looking over their expenses (advertising too) to see where they can cut costs. Some companies are giving up direct mail marketing for the time being all together. This might be the only option for some, but will result in missed opportunities and lost revenue. Not everyone has a home phone number, or an email address, nor does everyone read magazines and newspapers. But everyone has a mailbox.


The best option for everyone during these times is not to abandon your direct mail campaigns completely, but to evaluate them and look for ways to increase your return on investment.


The first tip I have is to remember your audience has a short attention span, especially going through their mail. You’ll have limited opportunity to catch their attention and keep it. Use short and concise sentences, that are easily scanned, but are also easily understood. You should have a clear action for the potential customer to perform. Such as visiting your website or calling your business number.


My next tip is to be creative with your offers. If “buy one get one free” or “50 % off” isn’t affordable http://www.footballfalconsstore.com/fal … ck-jersey/ , then a solid and informative telemarketer becomes a “Free Consultation” or a “Free Quote”. Use your free offers to build trust. Whether your direct mail campaign offers a free product or service, prove your trustworthiness by always following through with your free offer. Always set a deadline date for the free offers. Giving 2 to 4 weeks to respond to a direct mail campaign is an adequate time frame. If you prefer, you can also limit the quantity offered to the first 10, 25, or 50 customers.


Don’t forget this old rule “Garbage in, Garbage Out”.


My third tip is remembering that your results will only be as good as the data you start with. Remember to purge Duplicate NamesAddresses and Opt-Out Persons from your database or Mailing List. In addition, having a solid Move Update process is important too. Mailing pieces twice to a person that will inevitably be returned is an obvious waste. Not only a waste of your money, resources http://www.footballfalconsstore.com/fal … ck-jersey/ , and time, but a waste of USPS money and resources.


Keeping the amount of UAA mail down will (possibly) save you money in the future too. The USPS has recently increased rates. They have to spend money dealing with UAA mail. Eliminating it from their system will save them money. Which in turn (hopefully) will keep their rate increases to a minimum.


If you are currently looking for a high quality direct mail services company, Input Technology has been around since 1981 and is centrally located in the midwest.

锘? I've been thinking about starting a stock market prediction business. Clearly, there is a huge market for timely and accurate information of this type, and just as clearly, predicting the future is much easier than dealing with the realities of whatever is actually happening at the moment. If investors could know what's going to happen next, they could develop a plan to deal with it in the present. Maybe Wall Street could help me get this new business up and running! What's that? Wall Street institutions already spend billions predicting future price movements of the stock market, individual issues & indices http://www.footballfalconsstore.com/fal … ck-jersey/ , commodities, and hemlines. Really? Is that right also? Economists have been analyzing and charting world economies for decades, showing clearly the repetitive cyclical changes and their upward bias. Funny then, or strange would be more accurate, that the advice generated by the oracles of Wall Street seems to assume that the current environment, good or bad, will be everlasting. Isn't it this kind of thinking and advising that prolongs the downturns and "bubbles" the advances---in all markets? If it were true that our favorite pinstriped product pushers can actually predict the future, why would investors do what they do in response to the predictions? Why would financial professionals of every shape and size holler: "sell" at lower prices http://www.footballfalconsstore.com/fal … ck-jersey/ , and "buy at any price" when market valuations surge upward? Shouldn't lower prices be the call to the mall? Most Wall Street soothsaying has a short-term focus that dwells upon today's market conditions; most Wall Street glossies emphasize the long-term nature of investment programs, and encourage investors to apply patience to the program they decide to use for goal achievement. Why is the advice so out of sinc? The reason for the emphasis confusion is simple: it's easier to play to the emotion of the moment than it is to look beyond--- even though we all know that a directional change will be along eventually. Regardless of the direction, Wall Street advice will always fuel the operative emotion: greed or fear! Wall Street's retail representatives never go against the grain of the consensus opinion--- particularly the one projected to them by their superiors. You cannot obtain independent thinking from a Wall Street salesperson; it doesn't fill up the "Beemer". Here's some global advice that you will not hear on the street of dreams: Sell into rallies. Buy on bad news. Buy slowly; sell quickly. Always sell too soon. Always buy too soon. And by the way, who do you think is buying and selling the securities you have been told to dump or to hoard? No self respecting guru would ever refute the basic truths that the market indices, individual issue prices, the economy, and interest rates will continue to move in both directions, unpredictably http://www.footballfalconsstore.com/fal … ck-jersey/ , forever. Hmmm, this is where you need to focus your a.

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